| This
time you are the program coordinator of Hong Kong Modern Art Museum. Suppose you
can realise the show of assignment 1, you need to prepare 2 sets of press release
in email format: one for the art magazine and another one for the general news
of the newspaper. The one for the art magazines is in English and the one for
general news is in Chinese. If you don't know Chinese. You can write both in English.
(In reality, both Chinese and English are needed.)
Guidelines:
- The major content of the press release should not be more than 1 page. -
Follow the format of press release. - Think of how to make the editors of
newspaper/magazine use your press release. Interesting? Informative? Impressive?
- This is a piece of "news" writing. Do not make it personal. Try
to avoid the words "I" "you" "we". - This is
a formal news announcement which delivers from your organisation. Think of the
tone of the article. - Creative and eye catching is important. Effective
communication is also important. The design of the press release should have a
focus. You can use font and font size to make the focus. However, avoid using
many different fonts and font sizes in one page and make the article not easy
to read. - You might attach a few pictures but the file size should not be
too big (not more than 1MB) and make it hard for downloading. Please
place a hard copy of the assignment in the course mail box outside SCM General
office (2/F, Yellow Zone) and submit a soft copy through Blackboard. Home |