SM2227 Arts Administration and Curatorial Practice

SM2227 Arts Administration and Curatorial Practice

Semester B 2011, Monday 5:30pm - 8:20pm Classroom: Y5412

Instructors: Phoebe Man (tel: 34422766, Rm Y2660)

Course Outline: http://www.cityu.edu.hk/scm/program/courses/sm2227.pdf

Tentative Timetable (subject to change)

Week	Date	Topics	Remarks
1	Jan. 10	Overviews of arts administration, roles and function of arts administrators	Fotanian Artist Studio Visit , Jan. 15, Sat. 11:45am - 1:45pm Map Direction Chow Chun Fai Prepare Assignment 1 Review by hui sin sze Review by Leung Po Shan I,II Review by Law Man Lok
2	Jan. 17	Overviews of arts development in Hong Kong
3	Jan. 24	Introduction of curatorial practice I	Choose your presentation topic of art censorship
4	Jan. 31	No Class
	Feb. 7	Lunar New Year Break
5	Feb. 14	Visit Hong Kong Museum of Art Speaker: Ivy Lin (Curator )	5:25pm Sharp, Please do not late, Lobby of Hong Kong Museum of Art 10 Salisbury Road, Tsim Sha Tsui, Kowloon, Hong Kong
6	Feb. 21	Guest Lecture: Curatorial Practice Experiment by Stella Fong
7	Feb. 28	Introduction of curatorial practice II
8	Mar. 7	Present arts censorship/ controversial cases
9	Mar. 14	Workshop: copyrighting for publicity materials; working out an agreement; laws related to art issue
10	Mar. 21	Marketing, Public Relations
11	Mar. 28	Guest Lecture: Audience Research by Vivian Ting
12	Apr. 4	Presentation of assignment 1
13	Apr. 11	Oganisational Design, Planning	Submit Press Release
14	Apr. 18	Fundraising; Financial Management
15	Apr. 26		Submit a sponsorship proposal

Assessment

1. Class attendance
Your presence of the class is important. Too many absence, late or leave earlier will have subtantial grade deduction of the final grade. 6 absences for whatever reason will fail this course. Classes out of the class time do not count attendance.
2. Participation 10%
This class requires active participation in the critiques.
3. Assignments 90%

Assignments
1. Curate an exhibition (presentation in class, Apr. 4) 20%
2. Present arts censorship/ controversial cases (presentation in class, Mar. 7) 15%
3. Writing 2 pieces of press release (D/L: Apr. 12, 5pm sharp) 20%
4. Writing a sponsorship proposal (D/L: Apr. 26, 5pm sharp) 35%

General Rules

- All the assignments should be submitted through CityU Blackboard system*. Plus a hard copy to the course's locker outside General Office before deadline.
- Late assignments will cause a deduction of 1 sub-grade a day. Assignment will not be graded 5 days after the deadline.
-You can resubmit your assignment on or before May 9. The grading of the resubmitted assignment will be stricter, usually 2 sub-grade lower.
-You can find the description of the grade in the student guide. http://www.cityu.edu.hk/arro/studguide/acadreg/acadregb1.html#b8
Blackboard Users Guides for Students

Class communication

It is important to read your email often. You need to check it at the very least once a week. I will be sending out email periodically as needed to clarify issues, modify schedule etc. I will also communicate with you via email if you have submitted things incorrectly.

Need for Assistance

If you are not sure whether your project meets the requirements, you are encouraged to speak to the instructor.
If you have any condition, such as a physical or learning disability, which will make it difficult for you to carry out the work as I have outlined it, please notify me as soon as possible.

Reference:

Arts Administration

Byrnes, William J. Management and the Arts. 3rd ed. United States: Focal Press, 2003.

Hilton, Jo. The Arts Promoters' Pack. 2nd ed. Loughborough: East Midlands Arts, 1997.

Yeoman, Ian, et al. Festival and Events Management: an International Arts and Culture Perspective. Oxford: Elsevier Butterworth-Heinemann, 2004.

Pick, John and Malcolm Anderton. Arts Administration. London: E & FN Spon, 1996.

Fitzgibbon, Marian and Anne Kelly. From maestro to manager - critical issues in arts and culture management. Dublin : Oak Tree Press in association with the Graduate School of Business, University College Dublin, 1997.

Arts Education

Hong Kong Arts Development Council. Creative Hong Kong 2000: The Millennium challenge through arts education: a policy on arts education. Hong Kong: Hong Kong Arts Development Council, 1999.

Rawson, Deborah. Working with Schools: A Guide for Artists. UK: Education through Art, 1998.

Rawson, Deborah. Working with Artists: A Guide for Teachers. UK: Education through Art, 1998.

Woolf, Felicity. Partnerships for Learning: A Guide to Evaluating Arts Education Projects. UK: The Regional Arts Boards and The Arts Council of England, 1999.

Harland, John and Kay Kinder. Crossing the Line: extending young people's access to cultural venues. London : Calouste Gulbenkian Foundation, 1999.

Jones, Charlotte. Working in schools: a practical guide to the partnership. London: Independent Theatre Council, 1999.

Audience Development

Rawlings-Jackon, Vanessa. Paying attention: a guide to customer care in the arts. London: Arts Council of England, 1995.

Maitland, Heather. A guide to audience development. London: Arts Council of England, 1998.
Knight, Amanda. Effective Customer Care: for Voluntary and community organizations. London: Directory of Social Change, 1999.

Hill, Liz, Catherine O'Sullivan and Terry O'Sullivan. Creative Arts Marketing. 2nd ed. Boston : Butterworth-Heinemann, 2003.

Budgeting

Byrnes, William, J. Management and the Arts. 3rd ed. United States: Focal Press, 2003.

Hilton, Jo. The Arts Promoters?Pack. 2nd ed. Loughborough: East Midlands Arts, 1997.

Hill, Liz, Catherine O'Sullivan and Terry O'Sullivan. Creative Arts Marketing. 2nd ed. Boston: Butterworth-Heinemann, 2003.

Cultural Policy

Hong Kong Recreation and Culture Branch, Arts policy review report : consultation paper, Recreation and Culture Branch, Hong Kong : Govt. Printer, 1993.

Cultural perspective Hong Kong 1997, complied by Hong Kong Cultural Sector Joint Conference, International Association of Theatre Critics (HK), Zuni Icosahedron, Hong Kong, 1997.

1999, 2000 policy address. Arts, culture, sport and recreation : policy objective for Home Affairs Bureau, Arts, culture, sport and recreation : policy objective for Home Affairs Bureau, 1999.

ACCF 2004 : Asia Cultural Co-operation Forum 2004 : creative Asia, 14-17 November 2004 Hong Kong , organiser, Home Affairs Bureau, the Hong Kong Special Administrative Region], Home Affairs Bureau, 2004.

Frost-Kumpf, Hilary Anne. Cultural Districts: the Arts As a Strategy for Revitalizing Our Cities. New York: Americans for the Arts, 1998.

Seltzer, Kimberly. The Creative Age - Knowledge and Skills for the new economy, London : Demos, 1999.

Landry, Charles. The Creative City: a tool kit for urban innovators. London: Earthscan, 2000.

Cherbo, Joni and Maya Rutgers. The Public Life of the Arts in America, University New Brunswick, N.J. : Rutgers University Press, 2000.

Matarasso Francois. Use or Ornament? The Social Impact of Participation in the Arts. Stroud: Comeida, 1997.

Fundraising

Grey, Anne-Marie and Kim Skildum-Reid. The Sponsorship Seeker's Toolkit. London: McGraw-Hill, 1999.

Larissa Golden Brown, Martin John Brown. Demystifying grant seeking : what you really need to do to get grants. San Francisco: Jossey-Bass, 2001.

Cook, Tim. Avoiding the wastepaper basket: A practical guide for applying to grant-making trusts. London: London Voluntary Service Council, 1996.

Smith, George. Asking Properly: The Art of Creative Fundraising. White Lion, 1996.

Reiss, Alvin H. Don't just applaud, send money: the most successful strategies for funding and marketing the arts. New York: Theatre Communications Group, 1995.

Hill, Liz, Catherine O'Sullivan and Terry O'Sullivan. Creative Arts Marketing. 2nd ed. Boston : Butterworth-Heinemann, 2003.

Law

Fosbrook, Deborah and Adrian C. Laing. Media contracts handbook. 2nd ed. London : Sweet & Maxwell, 2000.

Marketing

Hill, Liz, Catherine O'Sullivan and Terry O'Sullivan. Creative Arts Marketing. 2nd ed. Boston : Butterworth-Heinemann, 2003.

Hill, Liz. Commissioning market research: a guide for arts marketers. Cambridge, England: Arts Marketing Association, 2000.

Hilton, Jo. The Arts Promoters' Pack. 2nd ed. Loughborough: East Midlands Arts, 1997.

Kotler, Philip and Joanne Scheff. Standing room only : strategies for marketing the performing arts. Boston, Mass.: Harvard Business School Press, 1997.

Public Relations

Runyard, Sue and Ylva French. The Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions. California: Altamira Press, 1999.

Black, Caroline. The PR Practitioner's Desktop Guide. UK: Hawksmere, 2001.

Rawling-Jackson, Vanessa and Phyllida Shaw, eds. Paying Attention: A Guide to Customer Care in the Arts. London: The Arts Council of England, 1994.

Diggs-Brown, Barbara and Jodi L.G. Glou. The pr styleguide : formats for public relations practice. CA: Thompson/Wadsworth, 2004.

Web Sites:

Cultural Policy

Hong Kong Arts Development Council

Home Affairs Bureau, Culture Division

West Kowloon Cultural District

National Endowment for the Arts

Canada Council for the Arts

Arts Council of England

Australian Council

Creative New Zealand