SM2227 Arts Administration and Curatorial Practice

SM2227 Arts Administration and Curatorial Practice

Instructors: Phoebe Man (tel: 21942766)

Course Outline: http://www.cityu.edu.hk/scm/program/courses/sm2227.pdf

Tentative Timetable

Week	Date	Topics	Remarks
1	Jan. 14	Introduction of curatorial practice 1
2	Jan. 20 Sunday 12-2pm	Visit Fo Tan Artist Studios Review by Leung Po Shan Review by Law Man Lok	Prepare Assignment 1 12-1pm, Guest Speaker: Sum (Organiser of Fotanian) Unit 22, 4/F, Block A, Wah Luen Industrial Centre, 15-21 Wong Chuk Yeung Street, Fo Tan Guest Speaker: Sara Tse (artist, director of Children Art Studio) Unit 1, 15/F, Block A, Wah Luen Industrial Centre
2	Jan. 21	Introduction of curatorial practice 2	Guest Speaker: Jeff Leung (Independent curator)
3	Jan. 28	Definition of arts administration, roles and function of arts administrators;
4	Feb. 4	Overviews of arts development in Hong Kong	Choose your presentation topic of art censorship
		Lunar New Year Holidays
5	Feb. 18	Museum Visit	9:30am, G/F entrance, Hong Kong Museum of Art, Tsim Sha Tsui Guest Speaker: Eve Tam (Curator: HK Art)
6	Feb. 25	Presentation of an exhibition for the fotan artists
7	Mar. 3	Workshop: copyrighting for publicity materials; working out an agreement	Mar. 8, 2:30pm-3:30pm visit Osage Kwun Tong Exhibition
8	Mar. 10	Guest lecture: Peter Tsi
9	Mar. 17	Present arts censorship cases
		Easter Break
10	Mar. 31	Present arts censorship cases Exercise on Agreement laws related to art issue case study: Public Space of Times Square
11	Apr. 7	Oganisational Design	Submit Press Release
12	Apr. 14	Planning, Marketing
13	Apr. 21	Public Relations: Internal & External, Fundraising;
17	May 19		Submit a sponsorship proposal

Assessment

1. Class attendance
Your presence of the class is important. 2 absences (for whatever reason) will have no effect of your final grade. 1 more absence will deduct 2 sub grade of your final grade and so on. Late or leave earlier are the same as absence. 5 absences are excessive and will lead to a failure in this course. Classes out of the class time do not count attendance.
Such disruptions as talking, eating, moblie phone ringing and answering the phone will not be tolerated. Inattentive behavior will reflect in final grading.
2. Participation 10%
This class requires active participation in the critiques.
3. Assignments 90%

Assignments
1. Curate an exhibition for Fotan Artist (presentation in class, Feb. 25) 20%
2. Present arts censorship cases (presentation in class, Mar. 17) 15%
3. Writing a Chiness & English press release (D/L: Apr. 8, 5pm sharp) 20%
4. Writing a sponsorship proposal (D/L: May19, 5pm sharp) 35%

General Rules

- Students must ensure that the assignment submitted is complete. No resubmission of additional pages will be accepted.
- The assignments should be handed in as hard copy to the instructor's mail box before deadline. Digital copy, fax copy, email or other formats will not be accepted.
- Late assignments will cause a deduction of 1 sub-grade a day. Assignment will not be accepted 5 days after the deadline.
-You can resubmit your assignment before May 19. The grading of the resubmitted assignment will be stricter, usually 2 sub-grade lower.

Reference:

Arts Administration

Byrnes, William J. Management and the Arts. 3rd ed. United States: Focal Press, 2003.

Hilton, Jo. The Arts Promoters' Pack. 2nd ed. Loughborough: East Midlands Arts, 1997.

Yeoman, Ian, et al. Festival and Events Management: an International Arts and Culture Perspective. Oxford: Elsevier Butterworth-Heinemann, 2004.

Pick, John and Malcolm Anderton. Arts Administration. London: E & FN Spon, 1996.

Fitzgibbon, Marian and Anne Kelly. From maestro to manager - critical issues in arts and culture management. Dublin : Oak Tree Press in association with the Graduate School of Business, University College Dublin, 1997.

Arts Education

Hong Kong Arts Development Council. Creative Hong Kong 2000: The Millennium challenge through arts education: a policy on arts education. Hong Kong: Hong Kong Arts Development Council, 1999.

Rawson, Deborah. Working with Schools: A Guide for Artists. UK: Education through Art, 1998.

Rawson, Deborah. Working with Artists: A Guide for Teachers. UK: Education through Art, 1998.

Woolf, Felicity. Partnerships for Learning: A Guide to Evaluating Arts Education Projects. UK: The Regional Arts Boards and The Arts Council of England, 1999.

Harland, John and Kay Kinder. Crossing the Line: extending young people's access to cultural venues. London : Calouste Gulbenkian Foundation, 1999.

Jones, Charlotte. Working in schools: a practical guide to the partnership. London: Independent Theatre Council, 1999.

Audience Development

Rawlings-Jackon, Vanessa. Paying attention: a guide to customer care in the arts. London: Arts Council of England, 1995.

Maitland, Heather. A guide to audience development. London: Arts Council of England, 1998.
Knight, Amanda. Effective Customer Care: for Voluntary and community organizations. London: Directory of Social Change, 1999.

Hill, Liz, Catherine O'Sullivan and Terry O'Sullivan. Creative Arts Marketing. 2nd ed. Boston : Butterworth-Heinemann, 2003.

Budgeting

Byrnes, William, J. Management and the Arts. 3rd ed. United States: Focal Press, 2003.

Hilton, Jo. The Arts Promoters?Pack. 2nd ed. Loughborough: East Midlands Arts, 1997.

Hill, Liz, Catherine O'Sullivan and Terry O'Sullivan. Creative Arts Marketing. 2nd ed. Boston: Butterworth-Heinemann, 2003.

Cultural Policy

Hong Kong Recreation and Culture Branch, Arts policy review report : consultation paper, Recreation and Culture Branch, Hong Kong : Govt. Printer, 1993.

Cultural perspective Hong Kong 1997, complied by Hong Kong Cultural Sector Joint Conference, International Association of Theatre Critics (HK), Zuni Icosahedron, Hong Kong, 1997.

1999, 2000 policy address. Arts, culture, sport and recreation : policy objective for Home Affairs Bureau, Arts, culture, sport and recreation : policy objective for Home Affairs Bureau, 1999.

ACCF 2004 : Asia Cultural Co-operation Forum 2004 : creative Asia, 14-17 November 2004 Hong Kong , organiser, Home Affairs Bureau, the Hong Kong Special Administrative Region], Home Affairs Bureau, 2004.

Frost-Kumpf, Hilary Anne. Cultural Districts: the Arts As a Strategy for Revitalizing Our Cities. New York: Americans for the Arts, 1998.

Seltzer, Kimberly. The Creative Age - Knowledge and Skills for the new economy, London : Demos, 1999.

Landry, Charles. The Creative City: a tool kit for urban innovators. London: Earthscan, 2000.

Cherbo, Joni and Maya Rutgers. The Public Life of the Arts in America, University New Brunswick, N.J. : Rutgers University Press, 2000.

Matarasso Francois. Use or Ornament? The Social Impact of Participation in the Arts. Stroud: Comeida, 1997.

Fundraising

Grey, Anne-Marie and Kim Skildum-Reid. The Sponsorship Seeker's Toolkit. London: McGraw-Hill, 1999.

Larissa Golden Brown, Martin John Brown. Demystifying grant seeking : what you really need to do to get grants. San Francisco: Jossey-Bass, 2001.

Cook, Tim. Avoiding the wastepaper basket: A practical guide for applying to grant-making trusts. London: London Voluntary Service Council, 1996.

Smith, George. Asking Properly: The Art of Creative Fundraising. White Lion, 1996.

Reiss, Alvin H. Don't just applaud, send money: the most successful strategies for funding and marketing the arts. New York: Theatre Communications Group, 1995.

Hill, Liz, Catherine O'Sullivan and Terry O'Sullivan. Creative Arts Marketing. 2nd ed. Boston : Butterworth-Heinemann, 2003.

Law

Fosbrook, Deborah and Adrian C. Laing. Media contracts handbook. 2nd ed. London : Sweet & Maxwell, 2000.

Marketing

Hill, Liz, Catherine O'Sullivan and Terry O'Sullivan. Creative Arts Marketing. 2nd ed. Boston : Butterworth-Heinemann, 2003.

Hill, Liz. Commissioning market research: a guide for arts marketers. Cambridge, England: Arts Marketing Association, 2000.

Hilton, Jo. The Arts Promoters' Pack. 2nd ed. Loughborough: East Midlands Arts, 1997.

Kotler, Philip and Joanne Scheff. Standing room only : strategies for marketing the performing arts. Boston, Mass.: Harvard Business School Press, 1997.

Public Relations

Runyard, Sue and Ylva French. The Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions. California: Altamira Press, 1999.

Black, Caroline. The PR Practitioner's Desktop Guide. UK: Hawksmere, 2001.

Rawling-Jackson, Vanessa and Phyllida Shaw, eds. Paying Attention: A Guide to Customer Care in the Arts. London: The Arts Council of England, 1994.

Diggs-Brown, Barbara and Jodi L.G. Glou. The pr styleguide : formats for public relations practice. CA: Thompson/Wadsworth, 2004.

Web Sites:

Cultural Policy

Hong Kong Arts Development Council

Home Affairs Bureau, Culture Division

West Kowloon Cultural District

National Endowment for the Arts

Canada Council for the Arts

Arts Council of England

Australian Council

Creative New Zealand